Full-page advertisements in the Ann Arbor Observer. Circulation of 120,000+.
Billboard in downtown Ann Arbor. Traffic counts of 220,000+/week.
The issue: Landlords are greedy, faceless entities. A step towards resolve: #OxfordsFavoritePlaces Instagram campaign. Every Friday, an Oxford employee is featured at their favorite place in Ann Arbor. The goal is to help put a face to the company and share our love for the city we call home. See, we're not so bad.
Discover our America was a subscription box service. Every month, subscribers would receive a box filled with unique food items from a different state. Also included in each box was a booklet with facts and information about the state. Below are a few samples of these booklets.
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